CEO Zak Far has worked in fashion for over 20 years. He is known among industry leaders for his co-ownership of Dolce Cabo, a line of European inspired knits which continues to be featured by big name retailers and the well-known Home Shopping Network in the US as well as in Japan and England.
Love Token was created in 2010 when Zak was inspired to begin a fresh new line of women’s contemporary clothing to the market. Ever since, head designer Briana Morrison and the rest of the design team have been accomplishing the goal of bringing higher-end, quality focused garments to women across the United States.
The tops and sweaters created by Love Token are composed of finer fabrics such as silk and cashmere. The beautiful pieces are neither too conservative, nor too revealing and the realistic fit make this a true women’s line. Modest price points make the garments very attainable despite their sumptuous fabrications.
Love Token is known for romance. The silk cotton tops flow gently around the body, the soft cuddly cardigans are enveloping and feminine, and hand-sewn details enliven many pieces. The rich fabrics evoke a feel of times past when suitors sent custom designed ‘love tokens’ in wax sealed envelopes to their beloved.